Friday, July 19, 2013

Overcoming Patient Wait Times

Most healthcare practitioners admit they unintentionally keep a significant number of patients waiting on a daily basis.  A nationwide study by Vitals revealed that "patients wait on average 21 minutes to see a physician, yet wait times vary from state to state, across regions and among major U.S. cities."


For physicians and their practice administrators, its very unrealistic to try and eliminate patient wait times. The main issue is how to keep your patients happy when a appointment delay goes well beyond the norm. Is it possible to turn a major patient inconvenience into a positive experience?

One practice management idea is to address the time delay head on.  It has been recommended by customer service expert Lee Tomlinson that after 15 minutes of waiting "have the receptionist talk to the patient in person and apologize...when it gets to a 30-plus [minute] wait, give your patients some type of gift...to acknowledge their inconvenience."



Now imagine how your patient will feel knowing that you recognize and empathize with the inconvenience of a delayed appointment.  How many of your patient's other doctors go above and beyond in this fashion?  In a hectic world, making the effort to acknowledge their time is valuable will help your practice stand out and build customer loyalty.

But what kind of gift can you give without breaking the bank?  Consider the gift of a DVD or Blu-ray(tm) disc movie rental. At only $1.99 delivered via text message, a movie rental is cost effective and can provide your patient and family/friends with a couple of hours of true entertainment.

txtMovies was designed to be used by medical offices to quickly and easily provide patient appreciation.  By simply using a computer, tablet or smartphone to enter a patient's mobile number into the txtMovies app, selecting a pre-set message (or optionally customizing a message), healthcare practitioners can easily deliver a Movie Rental Code which patients can use to reserve and rent a movie.

txtMovies uses Redbox(tm) Movie Rental Codes.  Redbox is the nationwide leader in DVD and Blu-ray(tm) movie rentals and has the largest network of movie rental kiosks with over 34,500 locations so it will be easy for your patients to find a location to rent their desired movie.

In addition to making up for a delayed appointment, Movie Rentals make excellent "thank you" gifts for patients when they refer a friend or family member to your practice.  Because the cost is de minimis it doesn't violate any referral guidelines. Gifts of Movie Rentals can also be used for employee/staff appreciation as well.

Click try a demonstration to see how txtMovies works.  If you're ready to start sending Movie Rental Codes click here to create an account.

Questions?  Visit our website at www.txtmovies.com.  Enjoy!

Wednesday, July 17, 2013

Increasing Online Survey Response Rates with Survey Incentives

Studies have shown that offering modest incentives can increase response rates dramatically.  For example, researchers with the US Department of Veterans Affairs found that the promise of a $5.00 cash incentive increased response rates by 30% and actually providing the $5.00 up front increased response rates by 50%.  The study details can be found here at Survey Practice.

Unfortunately, not every business has the budget to offer $5.  And $5 can easily turn into $7 or more by the time you add labor and postage to the cost of physically delivering cash survey incentives.    

txtMovies provides a cost effective alternative to cash survey incentives that everyone can enjoy.  For only $1.99 each, txtMovie will deliver a Redbox Movie Rental Code good for a 1-day DVD or Blu-ray Movie Rental via text message.  Redbox is the nationwide leader of DVD and Blu-ray movie rentals with over 36,000 locations.  

It doesn't matter what online survey software you use for your surveys, txtMovies can be easily integrated into your survey workflow.  txtMovies will provide you with a custom link for you to redirect your respondents to BEFORE or AFTER they have completed your survey to obtain their Movie Rental Code.  Simply add that link to your survey and we'll deliver the Movie Rental Code and send you confirmation that it was sent.  It's that easy!

To start including a Redbox Movie Rental Code as a survey incentive in your surveys Create an Account today or visit www.txtMovies.com for more information.  

txtMovies: delivering customer appreciation and more


Have you ever wanted to give a token of appreciation but you didn't have an inexpensive gift idea and easy way to deliver it?
Perhaps an employee did something worthy of praise but you couldn't spend a fortune on recognition.

We had these problems and figured every other businesses on a limited budget might too.  So we created a solution and now we're sharing it.

txtMovies allows you to easily reward your customers, sales prospects and employees with Movie Rental Codes from Redboxtm, the nationwide leader of DVD and Blu-ray movie rentals with over 36,000 locations. txtMovies delivers Redbox Movie Rental Codes via text message.

Why text messages you ask?  
Consider the latest statistics from Pew Internet Research:

  • 91% of American adults have a cell phone.  (5/2013)
  • 56% of American adults have a smartphone.  (5/2013)
  • 87% of US smartphone owners regularly send and receive texts on their devices (Harris Interactive 1/3/2013).
  • US consumer sent over 2.3 TRILLION text messages in 2011.  (CTIA  5/17/2012)   
  • 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating. (4/2012)

txtMovies gives you the perfect reason to interact with your customers and sales prospects grabbing their attention in an attention starved world.


txtMovies can be used for customer appreciation, sales prospect rewards, employee perks, survey incentives or for any gift occasion any time.

Try our demo to see how easy it is to send Movie Rental Codes.