
A cost effective way to show gratitude.
Surveys attempting to generalize a population often suffer from a lack of data. With abysmal response rates for optional surveys, its hard to distinguish if participants truly represent the ideals of the larger group, or if they are just a vocal minority. Luckily, research has repeatedly shown how post-paid incentives can increase user response rates.
With a small token of gratitude, such as a $5.00 Amazon gift card, survey responsiveness can be boosted 36% as shown in a paper published in the Social Science Computer Review. Cash incentives are also...