Steve Jobs' "One More Thing" & the Power of Giving Something Extra

Steve Jobs was famous for closing his presentations with the phrase "One more thing" where he would announce a new feature or product that would leave his audience with the feeling that they were just treated to a fancy dessert.  (Watch a summary of these moments on YouTube.) When you think about your daily interactions with your customers do they leave with the sense you just went above and beyond their expectations? Building on the "one more thing" approach, Andy Sernovitz writes in today's Damn I Wish I Would Have Thought of That blog about how companies provide "Something...

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Can Integrating Text Messaging (SMS) into your Sales Process your sales by 328%?

A recent study by Velocify suggests that including text messaging in the sales process can increase sales by 328%. Mobile phones and by design text messaging has become so much a large part of our daily lives they are literally indispensable. Consider the latest statistics from Pew Internet Research: 91% of American adults have a cell phone. (5/2013) 56% of American adults have a smartphone. (5/2013) 87% of US smartphone owners regularly send and receive texts on their devices (Harris Interactive 1/3/2013). US consumer sent over 2.3 TRILLION text messages in 2011. (CTIA 5/17/2012) 67% of...

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Overcoming Patient Wait Times

Most healthcare practitioners admit they unintentionally keep a significant number of patients waiting on a daily basis.  A nationwide study by Vitals revealed that "patients wait on average 21 minutes to see a physician, yet wait times vary from state to state, across regions and among major U.S. cities." For physicians and their practice administrators, its very unrealistic to try and eliminate patient wait times. The main issue is how to keep your patients happy when a appointment delay goes well beyond the norm. Is it possible to turn a major patient inconvenience into a positive...

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Increasing Online Survey Response Rates with Survey Incentives

Studies have shown that offering modest incentives can increase response rates dramatically.  For example, researchers with the US Department of Veterans Affairs found that the promise of a $5.00 cash incentive increased response rates by 30% and actually providing the $5.00 up front increased response rates by 50%.  The study details can be found here at Survey Practice. Unfortunately, not every business has the budget to offer $5.  And $5 can easily turn into $7 or more by the time you add labor and postage to the cost of physically delivering cash survey incentives....

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txtMovies: delivering customer appreciation and more

Have you ever wanted to give a token of appreciation but you didn't have an inexpensive gift idea and easy way to deliver it? Perhaps an employee did something worthy of praise but you couldn't spend a fortune on recognition. We had these problems and figured every other businesses on a limited budget might too.  So we created a solution and now we're sharing it. txtMovies allows you to easily reward your customers, sales prospects and employees with Movie Rental Codes from Redboxtm, the nationwide leader of DVD and Blu-ray movie rentals with over 36,000 locations. txtMovies delivers...

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