Steve Jobs was famous for closing his presentations with the phrase "One more thing" where he would announce a new feature or product that would leave his audience with the feeling that they were just treated to a fancy dessert. (Watch a summary of these moments on YouTube.)
When you think about your daily interactions with your customers do they leave with the sense you just went above and beyond their expectations?
Building on the "one more thing" approach, Andy Sernovitz writes in today's Damn I Wish I Would Have Thought of That blog about how companies provide "Something...
