If your primary responsibility at work is to drive leads and make the phone ring then you've probably written your fair share of Call to Action (CTAs) phrases.
Pop Quiz: Which TWO of these CTA phrases appeals to you most?
Call today to get a FREE ebook!
Call today to get a FREE ebook and we'll treat you to a Movie!
Call today to get a FREE ebook and receive a $100 Gift Certificate!
Yes, human nature is such that we want our cake and be able to eat it too. More is better.
So given the attention deficit disorder your prospects face in this "always on and connected" world...
