The goal of any growing practice is new patients. It's commonly accepted that the least expensive way to acquire those new patients is through word of mouth referrals from existing patients.
Generating more patient referrals doesn't have to be difficult. For starters, let's review what not to do.
Noted marketing expert Bob Burg, makes a great argument for why a practice should never offer a "bribe" for referrals. The word "bribe" has a very negative connotation, and it applies to any incentive offered in advance in exchange for a referral. Mr. Burg cites two issues...
