Creating Added Value in Your Practice

Darden Restaurants' Olive Garden chain is running a unique promotion where they're giving away a Redbox movie with a "to go" entree. Olive Garden's marketing experts will probably tell you that few people will specifically go into an Olive Garden just for the movie. However they will also probably tell you that they expect customers to perceive they are getting more value for their hard earned dollar and that this added value makes it easier to justify eating out. It's clear the goal of the promotion is to differentiate their restaurants and create added value. What...

Read More»

Restaurant Promotion: Dinner and a Movie (Redbox DVD Rental)

Darden Restaurant's Olive Garden unit is running a limited time only promotion where you "Buy One, Take One" entree To Go. What's unique is Olive Garden is also giving away a Redbox Movie Rental promo code good for a one day rental with each To Go entree. Restaurants that want to replicate this "dinner and a movie" strategy can utilize txtMovies to deliver Redbox Movie Rental codes. For only $1.99 per movie, txtMovies will deliver to your customers a Redbox Movie Rental code via text message, email or tweet. txtMovies is a leader in delivering Redbox codes. Current...

Read More»

Volunteer Engagement: Fun Game to Break the Ice

Motivating a group of volunteers can be a daunting task especially if all the volunteers don't know each other. Many Volunteer Coordinators use games or icebreakers to engage groups of volunteers. Ideally the icebreakers are simple where everyone can participate and have fun. One simple but fun icebreaker everyone can play is called 'MovieStar'.   To play MovieStar, volunteers are asked to re-create a famous quote from a movie. Everyone else needs to guess the name of the character and name of the movie. For example, "You can't handle the truth!" Answer...

Read More»