Wednesday, July 17, 2013

Increasing Online Survey Response Rates with Survey Incentives

Studies have shown that offering modest incentives can increase response rates dramatically.  For example, researchers with the US Department of Veterans Affairs found that the promise of a $5.00 cash incentive increased response rates by 30% and actually providing the $5.00 up front increased response rates by 50%.  The study details can be found here at Survey Practice.

Unfortunately, not every business has the budget to offer $5.  And $5 can easily turn into $7 or more by the time you add labor and postage to the cost of physically delivering cash survey incentives.    

txtMovies provides a cost effective alternative to cash survey incentives that everyone can enjoy.  For only $1.99 each, txtMovie will deliver a Redbox Movie Rental Code good for a 1-day DVD or Blu-ray Movie Rental via text message.  Redbox is the nationwide leader of DVD and Blu-ray movie rentals with over 36,000 locations.  

It doesn't matter what online survey software you use for your surveys, txtMovies can be easily integrated into your survey workflow.  txtMovies will provide you with a custom link for you to redirect your respondents to BEFORE or AFTER they have completed your survey to obtain their Movie Rental Code.  Simply add that link to your survey and we'll deliver the Movie Rental Code and send you confirmation that it was sent.  It's that easy!

To start including a Redbox Movie Rental Code as a survey incentive in your surveys Create an Account today or visit for more information.