Steve Jobs' "One More Thing" & the Power of Giving Something Extra

Steve Jobs was famous for closing his presentations with the phrase "One more thing" where he would announce a new feature or product that would leave his audience with the feeling that they were just treated to a fancy dessert.  (Watch a summary of these moments on YouTube.)

When you think about your daily interactions with your customers do they leave with the sense you just went above and beyond their expectations?

Building on the "one more thing" approach, Andy Sernovitz writes in today's Damn I Wish I Would Have Thought of That blog about how companies provide "Something Extra" to their customers to differentiate their brands and products.  By giving "some little extras you didn't see coming", companies are able to create a unique experience that can ultimately lead to word of mouth marketing including referrals.  This happens of course because the customer has experienced something out of the ordinary.

Does your business have "One more thing" or "Something Extra" that has been effective in engaging your customers?  Please share in the comments below.

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